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You are here > Capabilities > Web 2.0

Capabilities

Web 2.0

Web 2.0 is a list of new internet tools and technologies which collaborates the user and the content. The idea behind Web 2.0 is that people who consume media and access the internet should not passively absorb what all is available, rather should work as an active collaborator. Web 2.0 is the beginning of a new chapter in technology which is spread to blogs, social networking applications, RSS Feeds, social networking tools, wikipedia, article syndication and lot more. A number of online tools and platforms are now defining how people share their perspectives, opinions, thoughts and experiences.

Web 2.0 is a broad umbrella concept covering a great number of areas ranging from web site design and software architecture to new business models. The Web 2.0 technologies are changing the way messages spread across the web. Some popular web 2.0 tools that are used today are:

  • Blogger
  • Wordpress
  • Youtube
  • Metacafe
  • Myspace
  • Del.icio.us
  • Digg
  • Twitter
  • Facebook
  • Flickr

Since 2004, when the term “Web 2.0” was used for the first time, it has transformed from an IT buzzword into a mainstream trend which affects both individuals and enterprises. Developing software, as well as doing business, in the Web 2.0 era demands from us to adjust to the realities of the new Web.

The use of Web 2.0 tools can be used to publish and disseminate information in the following ways:

Blogging tools: A blog like Blogger and Wordpress is a chronological online diary. Individuals can subscribe to a person's blog that allows them to read it and write their comments on it.

RSS Feeds: The simple and inexpensive RSS feeds are an easy way to deliver news and announcements to supporters to help them stay active and involved in your cause. Many blogs and Internet publishers syndicate their content as an RSS Feed to allow people to subscribe to it easily.

Social Bookmarking: The social bookmarking websites allow shared lists of user-created Internet bookmarks to be displayed and commented on. These sites allow you to organize bookmarks by allocating tags to them. People interested in a particular group can easily find related bookmarks.

Social Networking: Social networking gives a forums for meeting like-minded organizations and supporters and acts as a medium for spreading messages beyond the immediate community. As more people find your bookmark and comment on it, you'll find yourself part of a collection of people who have a shared interest in a particular group.

WEB 2.0 SOFTWARE

Web as a Platform

One of the key principles of Web 2.0 – the Web as a platform – states that now the Web can serve as an operating system. This introduces new benefits for both software vendors and customers and allows building new products and services by bringing desktop functionality and capabilities to the web, enhancing and improving existing websites’ and applications’ functionality as well as performance.

Rich User Experience and Usability

Simple layout, and navigation, big fonts and bright titles distinguish Web 2.0 design style and let developers improve the look and feel of websites and user interfaces. Along with the design, the use of AJAX (Asynchronous JavaScript and XML) makes it possible to create rich-client internet applications (RIAs) that are more interactive and productive than traditional web apps.

Composite

The Web 2.0 era gave rise to a new term in web development – mash-up, also referred to as a composite, or hybrid web application or page. A constantly growing number of web sites are releasing XML feeds (such as RSS or Atom) and APIs which enables developers to mix and match them to create entirely new, unique and innovative services based on third-parties’ data.

Architecture of Participation

The most popular Web 2.0 projects confirm the fact that the easiest way to make your customers your product’s evangelists is to let them participate in its creation and development. “The architecture of participation”, which lies at the core of YouTube, Wikipedia, Digg and many other successful Web 2.0 websites, enables them to not only get millions of visitors daily, but also to put to good use the “collective intelligence” effect developing a rich pool of valuable data generated by users themselves.

Perpetual Beta

Web 2.0 software is shifting from software packages to ongoing services that are always on and at the same time are being constantly refined and improved. This introduces a new approach to updates and enhancements that can be delivered monthly, weekly or even daily without interrupting web system operation. In “the perpetual beta” model, the users are co-developers and real-world testers of applications, since software vendors now can gather their feedback and thus produce the service which always meets current customers’ needs and preferences.

With broad experience gained over these years of our operations, NUTS ITLab is ready to help you meet the requirements of the new generation of the Web delivering:

  • Next-generation Portals
  • Rich Internet Applications
  • Composite Applications
  • Software as a Service Applications
  • Enterprise Mash-ups

Business Strategy Assessment

We work closely with clients to define their business vision and strategy to plan, implement and support their Web 2.0 initiatives. We identify business objectives and the benefits that Web 2.0 can provide and develop a detailed roadmap for solution implementation.

Technology Assessment and Architecture

The complex Web 2.0 technology infrastructure presupposes considerable complexity in application implementation, testing and support as compared to traditional web applications. When designing technical architecture we pay special attention to proper selection and effective usage of various Web 2.0 methods, frameworks and techniques including server-side software, client-side software, RSS, web protocols, valid XHTML markup, ActiveX controls, applets, real-time push, Web Services, APIs, etc.

Implementation, Support and On-going Improvement

Based on the roadmap and architecture developed during the assessment stage we deliver solutions with comprehensive business logic, efficient performance, business and technical scalability. After the initial launch of the system we help clients grow and improve the solution by seamlessly integrating new features and services on top of existing functionality.